Your website serves as
the face of your business, online. It functions round the clock so it's only
fitting to ensure it's working well. Like any Internet user, you know how
poorly designed websites can put off visitors. If the page looks outdated and
information you're looking for is not available, chances are you'll move to
another site. Make it a ritual to always check your business website. Here are
tips to help improve design for your business website.
- Keep it clutter-free. Our eyes can only handle as much information. Users have limited
attention span and truth be told, we rarely read every word we see on a
website. People are more likely to scan and go straight to details they
need. That said, evaluate your website to see if it looks clean. Eliminate
unnecessary information on your homepage and don't forget to make your
calls-to-action visible right away. Make these buttons stand out so you
can attract as many conversions as you can. Important messages should be
highlighted and easy-to-read. Incorporate images or visuals too because
that's what consumers see before anything else.
- Prioritize readability. While people are less likely to read your content word for word,
readability should still be top of your list when designing your website.
Come to think of it, users will not waste their time trying to figure
hard-to-read fonts. Make sure that background color you're using is in
contrast with your font colors. If you have a light-colored background,
your text should hence be dark-colored. You might also want to limit font
types you're using. Decide on a couple you'll want your website to use.
There's nothing wrong with being creative, but don't let it take a toll on
readability. Singapore
web design professionals will attest to this.
- Make sure it's easy to navigate. Always place yourself in the shoes of a typical user. Be sure
filters and navigation menus are present. Let your visitors locate data
they need fast by providing them with a structured or organized menu. Your
logo should also be linked to your homepage so anywhere your user goes, it
will be easy for them to go back. Crucial information should always be
found on top of the webpage, without the need for users to scroll down.
And your footer should also allow for helpful information or links.
- Include social sharing buttons. Don't forget to include social media buttons on your website.
This will make content sharing a lot easier and faster; plus, it will work
to your favor. You'll never know how much exposure your content can gain
if your site visitors will be sharing them with their followers and
friends. This should be easy to do, especially if you have a Singapore based website
design company working for you.
- Don't forget your website's mobile
version. Since people also use their mobile phones
heavily to browse the Internet, it pays to ensure your website is
responsive. Whether visitors are checking it via desktop or mobile, your
content should be easy-on-the-eyes and your website, overall, should be
easy to navigate.
Use this list above as
a checklist for evaluating your business website. Good if you already have them
in place and if not, start working on them as soon as possible. Call for help
from website design professionals in Singapore.
No comments:
Post a Comment